Stop the scroll
Use a restrained loop where a static hero image would otherwise disappear inside a busy feed or landing page.
Architectural cinemagraphs
Add enough motion to hold attention.
A cinemagraph keeps the precision of a still image while one controlled movement gives websites, presentations and campaigns a reason to pause.Tell me about the project ↗
Cinemagraph example
Motion should have one clear job.
Water, light, vegetation or a small human moment can make a finished image feel alive while the composition remains stable enough for a page or campaign.What this solves
Give every deliverable a reason to exist.
The format is selected after the audience, decision and channel are clear.Keep the art direction
The camera and visual hierarchy remain fixed, so motion supports the image instead of competing with it.
Reuse the core image
Create a still and motion version from the same approved scene for consistent campaign material.
Typical scope
What you can receive.
Website loop
Compressed, muted video prepared for a hero area or project page.
Social cut
Short vertical or horizontal versions sized for the intended channel.
Presentation file
A clean loop prepared for decks, screens or launch events.
Before you commission it
Two useful questions.
Is a cinemagraph the same as animation?
No. It keeps one composed view and animates a limited element rather than moving through the project.
Can it begin from an existing render?
Often, yes. The scene and intended movement need to be checked first so the loop stays natural.
Have a project in mind?